Understand the buyer
Find decision-makers, actual buying objectives and organizational constraints.
OUR PHILOSOPHYProfessional sales is a
Professional sales is a
repeatable discipline.
Our sales philosophy is grounded in an ambitious question: how can we make the sales profession more professional, ethical, effective and accountable? Explore the ideas behind our approach—and join the discussion.
SUPER SALES GUYS & GALS
THE
SALES
RENAISSANCE A working manuscript on the future of the sales profession DANIEL BAIGUILDINE · FOUNDER
SALES
RENAISSANCE A working manuscript on the future of the sales profession DANIEL BAIGUILDINE · FOUNDER
103-page manuscript · PDF
OUR PHILOSOPHY · A SHARED DISCUSSION
Read The Sales Renaissance.
Read The Sales Renaissance.
Help improve the profession.
Our philosophy extends beyond any single sales campaign. The Sales Renaissance is Daniel Baiguildine's working manuscript exploring how sales can become a more disciplined, measurable and principled profession.
The manuscript examines the universal sales process, wasted effort within sales organizations, optimized sales flows, the mindset of a Sales Scientist, professional ethics, education and the case for more consistent standards.
We invite you to contribute. Sales professionals, executives, entrepreneurs, educators and researchers are welcome to read the manuscript, challenge its arguments, share real-world examples and suggest ways to improve the profession. Thoughtful disagreement and practical proposals are part of the conversation.
Free to read · 103 pages · You can also preview the manuscript in your browser.
A QUESTION-BASED APPROACHGet to the real
Get to the real
business question.
Who makes the decision? What problem matters? Where is the economic case strongest? Why act now? When can a solution be implemented? Those questions guide the process.
Sell the outcome
Map the offering to economic value, business operations and specific decision criteria.
Track the evidence
Keep call records, KPI definitions, follow-up commitments and transparent progress reports.
Build a repeatable system
Refine segments, messaging, qualifications, meetings and proposals to improve future commercial execution.