COMMERCIAL RECORD · CASE BY CASE

Proof in the details.
Not just in the headline.

Who was the buyer? What was sold? Where and when? Why did the sales process matter? Every case below shows the answer and differentiates activity, sales cycles, pipelines, contracts and revenue.

← Return to the full sales story

Selected founder-led engagements.

Explore the work behind the résumé: the business context, industry, decision-makers, sales approach and documented outcome. Company financial figures refer to the organizations themselves—not revenue attributed to SSGG. Private-company figures are omitted when they cannot be substantiated.

Oracle company identifier

Cloud solutions and enterprise systems

Oracle · Professional sales experience
CASE STUDY 01 · 2015–2017

Oracle

Developed a $33M enterprise sales pipeline and achieved 732% of annual sales objectives in nine months.

Direct employment and revenue-generation experience

Visit company website ↗

Company revenue: $67.4B · FY2026 ↗

Enterprise software and cloud provider

WHO
Oracle cloud and enterprise technology teams
WHAT
Led strategic enterprise solution adoption and replacement of legacy systems, coordinating seven field representatives and Fortune 500/public-sector relationships.
WHERE
United States and Canada; enterprise and federal markets
WHY
Create executive-level demand for Oracle IaaS/PaaS, cloud and database solutions.
WHEN
2015–2017
Photograph from the Entopsis laboratory, part of the historical life-science commercialization context
Photograph from the Entopsis laboratory, part of the historical life-science commercialization context
CASE STUDY 02 · 2018

Breakout Labs · Peter Thiel Foundation

U.S. federal commercialization engagement and substantial potential public-sector opportunities, described separately from realized sales.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Foundation initiative · company revenue not applicable

Historical Thiel Foundation Breakout Labs program

WHO
Peter Thiel Foundation-linked innovation program
WHAT
Strategic federal engagement, media relations, and commercialization preparation around novel medical-testing technology.
WHERE
United States federal and Fortune 500 markets
WHY
Create public/private partnerships and channels for emerging technology.
WHEN
2018

Breakout Labs was a scientific commercialization program launched by the Thiel Foundation. The engagement involved a federal-sector introduction and commercialization initiative related to emerging medical diagnostics. Potential opportunity figures represent estimated market scope rather than realized sales.

Chisel.ai company identifier

AI-enabled insurance automation

Chisel.ai · Professional sales experience
CASE STUDY 03 · 2018–2019

Chisel.ai

Meetings with 8+ top-100 insurers in under nine months, with direct CIO involvement.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not publicly disclosed

Venrock-backed, former DMZ accelerator cohort

WHO
Chisel AI, a Toronto-based insurance AI company backed by Venrock; former Ryerson DMZ accelerator cohort member.
WHAT
Translated AI-assisted quote-to-bind automation into executive pitches, proposals and outreach; focused on carriers and CIOs.
WHERE
Top 100 insurance carriers in North America
WHY
Accelerate adoption of underwriting and quoting automation.
WHEN
2018–2019
DormaKaba company identifier

Security, access and risk solutions

DormaKaba · Professional sales experience
CASE STUDY 04 · 2012–2014

DormaKaba

$36M pipeline; 190% annual increase in sales-team revenue share; contracts described in the $250K–$5M range.

Direct employment and revenue-generation experience

Visit company website ↗

Company revenue: CHF 2.792B · FY2025/26 ↗

Global access solutions

WHO
DormaKaba access/security solutions
WHAT
Developed a risk-mitigation and insurance-linked approach to electronic hotel locks, built a leads function and redesigned prospecting for a 25-person field operation.
WHERE
Hospitality, access control and national enterprise accounts
WHY
Open underpenetrated hotel-brand accounts and establish a repeatable sales motion.
WHEN
2012–2014
Swish Ltd. · Enterprise Accounts company identifier

Commercial distribution

Swish Ltd. · Enterprise Accounts · Professional sales experience
CASE STUDY 05 · 2010–2012

Swish Ltd. · Enterprise Accounts

Exceeded growth targets across major retail accounts.

Direct employment and revenue-generation experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Commercial and institutional supplies

WHO
Industrial distribution and large-format retail supply
WHAT
Managed key accounts and exceeded growth quotas with customers including Home Depot, Canadian Tire and Walmart.
WHERE
Canada
WHY
Expand B2B enterprise account sales for commercial products.
WHEN
2010–2012
Historical Benelux Tek Group website
Historical Benelux Tek Group website
CASE STUDY 06 · 2019

Benelux Tek Group

Developed aerospace and engineering recruitment business, with $1.4M in contracts described in the executive résumé.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Recruitment company; $1.4M reported contracts are SSGG case results

WHO
Engineering and aerospace recruitment business
WHAT
Introduced structured executive appointment generation and recruiting contract development. Organized outreach to 24 vice presidents/C-suite leaders and seven directors.
WHERE
Aerospace, engineering and enterprise technology markets
WHY
Develop new enterprise recruitment clients and accelerate entry into major accounts.
WHEN
2019
Microsoft Dynamics 365 · Partner Sales company identifier

Microsoft Dynamics 365 ecosystem

Microsoft Dynamics 365 · Partner Sales · Professional sales experience
CASE STUDY 07 · 2018

Microsoft Dynamics 365 · Partner Sales

Named Microsoft-partner sales engagement in founder résumé.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: $331.8B · Microsoft FY2026 ↗

Microsoft Dynamics 365 product; partner-company revenue not verified

WHO
Enterprise software and Microsoft Dynamics partner
WHAT
Developed prospecting and executive outreach to position Microsoft Dynamics 365 to underserved corporate markets.
WHERE
United States
WHY
Expand adoption of enterprise CRM and workflow solutions.
WHEN
2018
Historical Monster phone service website
Historical Monster phone service website
CASE STUDY 08 · 2018

Monster Technology / VoIP

Built a targeted enterprise dealership sales motion and advanced substantial annualized commercial opportunities.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · historical revenue not published

VoIP company, later acquired

WHO
North American business phone and communications provider
WHAT
Built a dealer-group sales campaign, executive account targeting, competitor positioning and pipeline reporting.
WHERE
Top 150 dealership groups in North America
WHY
Increase recurring business communications contracts in large dealership groups.
WHEN
2018
VENTURE-BACKED INSURTECH · 2018–2019

Enterprise selling for a Venrock-backed insurtech innovator

Super Sales Guys & Gals supported Chisel AI’s enterprise outreach to the largest North American insurance carriers. Chisel was a Venrock portfolio investment and a former cohort participant of the Canadian DMZ accelerator.

Chisel AI logoB2B sales engagement

Chisel AI

Our 2018–2019 work focused on top-100 insurance carriers, CIO engagement and insurance automation adoption.

Visit website ↗
Venrock logoVenture-capital investor

Venrock

Chisel AI identified Venrock as an investor. Venrock was originally founded as the Rockefeller family’s venture-capital arm.

Visit website ↗
DMZ logoCanadian startup accelerator

DMZ

Chisel AI participated in an earlier cohort of the Ryerson DMZ, now part of Toronto Metropolitan University.

Visit website ↗

Chisel AI is the company for which enterprise sales work is described; Venrock and DMZ are shown to illustrate its historical investment and accelerator ecosystem.

Historical MarsTQM enterprise ETL website
Historical MarsTQM enterprise ETL website
CASE STUDY 09 · 2019; re-engaged 2025 onward

MarsTQM

Named executive buyer types and a Fortune 1000 target strategy; historical brochure records Fortune-bank and insurer outreach.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Enterprise data testing software

WHO
ETL testing automation and enterprise data-quality provider
WHAT
Refined ROI-based messaging, engaged CIOs, Heads of Data/Analytics and QA leadership, and supported go-to-market and investor positioning.
WHERE
U.S. and Canadian financial services, insurers and Fortune 1000 enterprises
WHY
Replace manual data testing with automated QA and data pipeline validation.
WHEN
2019; re-engaged 2025 onward
AllServiceMoving company identifier

Corporate relocation and fleets

AllServiceMoving · Professional sales experience
CASE STUDY 10 · 2025 onward

AllServiceMoving

Enterprise relocation market development across four U.S. states, including commercial deal negotiation and executive outreach.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Commercial moving services

WHO
Multi-state residential/commercial moving business
WHAT
Developed CFO-level commercial account targeting, supported cross-state market entry and engaged municipal leaders for sustainable electric-fleet expansion.
WHERE
California, Oregon, Washington and Arizona
WHY
Win commercial relocation accounts and grow into environmentally oriented enterprise segments.
WHEN
2025 onward
Valos company identifier

Biostatistics and clinical trials

Valos · Professional sales experience
CASE STUDY 11 · 2022 onward

Valos

Sales cycles reported with Surface Oncology, BioRasi and Worldwide Clinical Trials.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Clinical trial statistics and data services

WHO
Biostatistics, clinical data management and statistical programming firm
WHAT
Initiated executive sales cycles for statistical programming, data management and real-world evidence services.
WHERE
U.S. biotechnology and clinical research organizations
WHY
Introduce specialist clinical data services to larger research buyers.
WHEN
2022 onward
North Shore Medical Labs company identifier

Hospital laboratory enterprise outreach

North Shore Medical Labs · Professional sales experience
CASE STUDY 12 · 2022–2023

North Shore Medical Labs

Reported sales cycles with Memorial Sloan Kettering Cancer Center, Cheyenne Medical Center and other health systems.

Business-development engagement or professional experience

Website not independently confirmed

Company revenue: Private · revenue not publicly verified

Clinical laboratory

WHO
Clinical laboratory services company
WHAT
Prospected senior buyers across national hospital and medical-center systems for lab-services growth.
WHERE
United States healthcare systems
WHY
Compete for national medical laboratory relationships.
WHEN
2022–2023
Historical Medlogic Laboratories website
Historical Medlogic Laboratories website
CASE STUDY 13 · 2020

MedlogicUS

Won accounts associated with more than $1M in monthly client-revenue value, including BrightStar Care and Florida Community Care.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Clinical diagnostics

WHO
Clinical diagnostic testing provider
WHAT
Expanded a new saliva-based COVID-19 diagnostic offering and pursued provider and care-network relationships.
WHERE
U.S. healthcare providers
WHY
Quickly enter the diagnostics market with enterprise health systems.
WHEN
2020
XILO company identifier

Insurance agency software

XILO · Professional sales experience
CASE STUDY 14 · 2020

XILO

Built an outbound sales organization, established campaign reporting, and introduced the business to strategic investors.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Insurance automation

WHO
Insurance data-entry and quoting software provider
WHAT
Established a lead-generation framework, qualification methodology, CRM sales process and investor introductions.
WHERE
United States insurance agencies and enterprise prospects
WHY
Commercialize quote-form automation and make customer acquisition repeatable.
WHEN
2020
Historical Mobana Software website
Historical Mobana Software website
CASE STUDY 15 · 2022 onward

Mobana Software

Reported City of Wichita Smart City Program C-suite sales-cycle initiation.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Analytics software

WHO
Cloud analytics software startup
WHAT
Positioned managed analytics offerings to public-sector CIOs and Smart City decision-makers.
WHERE
United States municipal government; Wichita example
WHY
Open public-sector analytics and digital modernization demand.
WHEN
2022 onward
Historical Enterprise Stress Management website
Historical Enterprise Stress Management website
CASE STUDY 16 · 2022 onward

Enterprise Stress Management

Originated opportunities with breweries and insurers, including executive-level discussions with Infor.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Corporate services engagement

WHO
Employee engagement and HR consulting services firm
WHAT
Conducted C-suite cold-calling, executive discussions and new business development for a specialist services consultancy.
WHERE
Breweries, insurance, and large technology organizations
WHY
Introduce workplace performance and HR service offerings to enterprise buyers.
WHEN
2022 onward
Pennsylvania Paper & Supply company identifier

Industrial supply and maintenance

Pennsylvania Paper & Supply · Professional sales experience
CASE STUDY 17 · 2018–2019

Pennsylvania Paper & Supply

Developed a $1M sales pipeline within three months.

Business-development engagement or professional experience

Website not independently confirmed

Company revenue: Private · revenue not verified

Industrial supplies

WHO
Industrial supplies and facilities services company
WHAT
Led sales professionals in two divisions, combining client acquisition, account targeting and facilities procurement outreach.
WHERE
Northeastern United States industrial/facilities market
WHY
Create cross-division sales pipeline for commercial supplies and services.
WHEN
2018–2019
Historical Ecology Mir Group website
Historical Ecology Mir Group website
CASE STUDY 18 · 2018

Ecology Mir Group

Professional experience includes work with an Inc. 5000 Top 100 company; company presentation lists Ecology Mir Group as #42 on its 2018 list.

Business-development engagement or professional experience

Website not independently confirmed

Company revenue: Private · revenue not verified

Historical luxury decor / business development

WHO
Diversified government procurement and hospitality supplier
WHAT
Helped develop enterprise-facing growth and hospitality account opportunities.
WHERE
U.S. corporate, hospitality and public procurement markets
WHY
Open national channels for a fast-growing cross-sector company.
WHEN
2018
InField Marketing Group company identifier

Brand and account activation

InField Marketing Group · Professional sales experience
CASE STUDY 19 · 2010–2011

InField Marketing Group

Ranked #1 for client satisfaction across selected consumer-brand accounts.

Direct employment and revenue-generation experience

Website not independently confirmed

Company revenue: Private · revenue not verified

Experiential / field marketing

WHO
Field marketing and consumer account services
WHAT
Supported large-brand marketing programs and account satisfaction.
WHERE
Canada
WHY
Retain and grow corporate accounts through service performance.
WHEN
2010–2011
Can-Tech Services / Bombardier Aerospace company identifier

Aerospace and technical services

Can-Tech Services / Bombardier Aerospace · Professional sales experience
CASE STUDY 20 · 2007–2008

Can-Tech Services / Bombardier Aerospace

Reported database of 70,000+ contacts and performance at three times objectives.

Direct employment and revenue-generation experience

Visit company website ↗

Company revenue: Bombardier revenue varies by reporting year

Bombardier is an industry account context; Can-Tech private revenue unavailable

WHO
Aerospace and engineering recruitment market
WHAT
Built a large contact database and supported aerospace-client prospecting.
WHERE
Canada / aerospace sector
WHY
Create a repeatable, searchable source of qualified contacts.
WHEN
2007–2008
Presage Technologies — Katherine Plewa, PhD company identifier

Biometric sensing SDK commercialization

Presage Technologies — Katherine Plewa, PhD · Professional sales experience
CASE STUDY 21 · 2025–2026 résumé period

Presage Technologies — Katherine Plewa, PhD

Built a pipeline of 200+ qualified executive leads and initiated sales cycles with six or more enterprise prospects.

Business-development engagement or professional experience

Visit company website ↗

Company revenue: Private · revenue not disclosed

Presage business-development engagement — Katherine Plewa

WHO
Presage Technologies; SmartSpectra biometric sensing SDK
WHAT
Led B2B go-to-market strategy including segmentation, ideal-customer definitions, executive outreach, partner qualification, technical demonstrations and sales-cycle development.
WHERE
Healthcare, telehealth, health technology, aerospace and OEM buyers
WHY
Accelerate adoption of contactless physiological measurement SDK through commercial partnerships.
WHEN
2025–2026 résumé period
PROFESSIONAL EXPERIENCE & COMMERCIAL RESULTS

Experience context

The examples on this site describe work performed by Daniel Baiguildine in revenue-generating employment, independent consulting and business-development roles, together with separately identified work by other professionals. Not every organization shown was a direct client of Super Sales Guys & Gals Inc.

Pipeline and potential-opportunity figures describe commercial opportunities developed or advanced, not automatically realized sales. Actual final contract values and recognized revenues are generally confidential to the relevant company and may depend on contracting, delivery capabilities, product suitability and customer acceptance. Where completed sales or contracts are mentioned, those outcomes are distinguished from pipeline.

Company names, websites and trademarks identify historical experience, prospects, investors or relevant commercial context. Their appearance does not indicate sponsorship, endorsement, authorization or an ongoing relationship. Historical outcomes are not guarantees of future performance.

EXECUTIVE ACCESS · COMMERCIAL REACH

Some of the companies we have started sales cycles with on behalf of our clients

Selected target accounts and executive conversations described in our experience records. Engagements range from initial introductions and active sales cycles to secured business; the organizations shown are not all direct clients of SSGG.

Bombardier company logo or wordmark

Bombardier

Aerospace recruiting / executive accounts

Company revenue: Not independently verified

Visit website ↗
Embraer text wordmark

Embraer

Aerospace recruiting / executive accounts

Company revenue: Not independently verified

Visit website ↗
Zurich Insurance text wordmark

Zurich Insurance

Insurance technology executive outreach

Company revenue: Not independently verified

Visit website ↗
Aviva text wordmark

Aviva

Insurance technology executive outreach

Company revenue: Not independently verified

Visit website ↗
City of Wichita text wordmark

City of Wichita

Public-sector analytics sales cycle

Company revenue: Not independently verified

Visit website ↗
Goldman Sachs text wordmark

Goldman Sachs

Enterprise financial-services relationship

Company revenue: Not independently verified

Visit website ↗

Additional enterprise experience & market outreach

Additional organizations represented in historical sales materials, outreach programs, and company or founder experience. Names and marks illustrate sector breadth, not endorsements.

Benelux Tek Group company logo or wordmark

Benelux Tek Group

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
MarsTQM company logo or wordmark

MarsTQM

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
XILO company logo or wordmark

XILO

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Cascade Aerospace company logo or wordmark

Cascade Aerospace

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Longview Aviation company logo or wordmark

Longview Aviation

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Penad company logo or wordmark

Penad

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
FortisBC company logo or wordmark

FortisBC

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
BGIS company logo or wordmark

BGIS

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Armour Transportation company logo or wordmark

Armour Transportation

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Ryder company logo or wordmark

Ryder

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
DMTI Spatial company logo or wordmark

DMTI Spatial

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
TAQA company logo or wordmark

TAQA

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Ledcor company logo or wordmark

Ledcor

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
DCM company logo or wordmark

DCM

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
CANAM company logo or wordmark

CANAM

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
CAA company logo or wordmark

CAA

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Ciena company logo or wordmark

Ciena

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Q2 company logo or wordmark

Q2

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Fidelity company logo or wordmark

Fidelity

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
BNY Mellon company logo or wordmark

BNY Mellon

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Swiss Re company logo or wordmark

Swiss Re

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Alorica company logo or wordmark

Alorica

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Goodyear company logo or wordmark

Goodyear

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Raymond company logo or wordmark

Raymond

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Solera company logo or wordmark

Solera

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
T. Rowe Price company logo or wordmark

T. Rowe Price

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Toyota Industries company logo or wordmark

Toyota Industries

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
HOOPP company logo or wordmark

HOOPP

Historical market development / experience

Company revenue: Not independently verified

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MiTek company logo or wordmark

MiTek

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Alexander Dennis company logo or wordmark

Alexander Dennis

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Giorgio Foods company logo or wordmark

Giorgio Foods

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Medlogic Laboratories company logo or wordmark

Medlogic Laboratories

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Enterprise Stress Management company logo or wordmark

Enterprise Stress Management

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Boite de Luxe company logo or wordmark

Boite de Luxe

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Entopsis company logo or wordmark

Entopsis

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Mobana Software company logo or wordmark

Mobana Software

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
The Bottom Line Group company logo or wordmark

The Bottom Line Group

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
EMGAMMO company logo or wordmark

EMGAMMO

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Monster Technology company logo or wordmark

Monster Technology

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Sovereign Commercial Services company logo or wordmark

Sovereign Commercial Services

Historical market development / experience

Company revenue: Not independently verified

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Famous Wholesale text wordmark

Famous Wholesale

Historical market development / experience

Company revenue: Not independently verified

Visit website ↗
Breakout Labs company logo or wordmark

Breakout Labs

Historical research commercialization engagement · Thiel Foundation

Company revenue: Not independently verified

Visit website ↗
Thiel Foundation company logo or wordmark

Thiel Foundation

Breakout Labs historical program

Company revenue: Not independently verified

Visit website ↗
Valos text wordmark

Valos

Clinical research business development

Company revenue: Not independently verified

Visit website ↗
AllServiceMoving text wordmark

AllServiceMoving

Commercial moving market expansion

Company revenue: Not independently verified

Visit website ↗

Company revenue, where shown, refers to the organization’s reported full-year revenue—not sales generated by SSGG. Revenue figures are linked to their sources; private-company revenue is generally not disclosed.

Explore the experience behind the numbers.

Explore our executive credentials and the work behind these results.